Insights
Ideas for making the business move.
Shorter pieces on the decisions, constraints, and operating choices that shape how growing organizations move.
All writing
Useful ideas for the next decision.
Technical strategy Buy the Platform, Build the Layer How to get software that fits your business without replacing the tools you already have. Product strategy Why Incumbents Still Win Incumbents don't need to be the best product. They just need to be good enough that switching costs exceed the frustration. Build vs. buy Don't Build What You Can Buy AI has changed the cost to build software. It has not changed the cost to support, secure, and maintain what you own. AI Start with the Work That Matters, Not the Tool A practical argument for starting with the work that matters, not the tool, when deciding where AI belongs in the business. Operating model Keeping Complexity in Service of Growth How success creates layers, and how leaders can keep complexity in service of growth. Philosophy How Effort Turns Into Progress A first-principles essay on how growing companies keep capable people connected to meaningful progress.
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